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The Term Litterbug Was Created by Beer, Beer Can, Bottle, Candy and Other Manufacturers
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It is a beautiful, if evil strategy, simple and elegant: once underway it is even cheap to run, as it is powered not simply by petro-dollars but by the active voluntary participation of people who care about environmental pollution.

This is true genius. It co-opts the energy, goodwill and emotional commitment of those people, especially the young, who care enough about birds choked on plastic and beaches littered in plastic waste, to spend their own time, at their own expense, picking up the industrial detritus that the plastic industry creates.

Categories Corporations History Interesting TIL

Tags Consumer Duped Greed Litter Recycle

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