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“Kobe Beef” is Marketing – Other Japanese Beef Has the Same Standards
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Real Wagyu actually imported from Japan is quite rare in the United States. The export of cattle and cattle DNA from Japan was banned many years ago, and remains banned. The export of beef resumed only recently (in 2012).
For perspective, as of November 2017, there are only 21 restaurants in the US which serve real Kobe Beef from Japan. It’s served at the Wynn in Las Vegas where a one pound of it will set you back $880.
Countless restaurants and groceries use the terms “American Kobe,” “Kobe” or “Wagyu” to misguide consumers and to capitalize on the reputation of Kobe Beef and Japanese beef in general. Our advice if you see “American Kobe” on a menu or a label? Run!