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Breakfast Is a Lie
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The BMJ, a peer-reviewed medical journal, published a review of 13 controlled trials this week that determined breakfast “might not be a good strategy for weight loss,” and could actually have the adverse effect on adults, promoting more calorie consumption—the total and complete opposite of the breakfast jump starts your metabolism argument we’ve heard in commercials for years now. In fact, the BMJ found no metabolic difference in those consumed breakfast daily and those who didn’t.

So where did the breakfast is the most important meal of the day logic come from? The answer is simple: studies funded by big cereal, and it’s been that way for at least a century. A 2003 study that determined skipping breakfast is “not an effective way to manage weight” and that “eating cereal (ready-to-eat or cooked cereal) or quick breads for breakfast is associated with significantly lower body mass index compared to skipping breakfast or eating meats and/or eggs for breakfast” was financed by Kellogg’s. (In retrospect, the inclusion of “eating meats and/or eggs” and language like “ready-to-eat” should’ve been the first clue something’s fishy.)

A similar review in 2014 argued that skipping breakfast actually does contribute to weight loss, but also elevated levels of cholesterol, was funded by Quaker Oats. As Marion Nestle, a nutrition researcher, told Vox, “Many—if not most—studies demonstrating that breakfast eaters are healthier and manage weight better than non-breakfast eaters were sponsored by Kellogg or other breakfast cereal companies whose businesses depend on people believing that breakfast means ready-to-eat cereal.”

Categories Corporations Fact Check Food Interesting Science

Tags BMJ Breakfast Diet Kellogg Metabolism Nutrition Quaker Oats

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